About us

PIHL — For Men Who Move With Purpose

PIHL was founded by designer Johan Pihl, a man guided by focus, clarity, and conviction.

The name Pihl comes from an old Swedish word for arrow — a symbol of faith, direction, and purpose. For Johan, it’s more than a name; it’s a philosophy. Strength isn’t found in motion alone, but in knowing why you move and where you’re headed.

Every piece by PIHL begins in stillness — the quiet before motion.
Like the arrow drawn back, there’s tension, patience, and trust. You steady your hand, hold your ground, and when the moment feels right, you move.

Because wherever life finds you — in success, in challenge, or in between — when your purpose is clear, you’ll always find your mark.

Each garment carries that same intent: clarity in form, strength in simplicity, confidence without noise.
Made for men who've learned that purpose doesn’t rush — it endures.

This is Scandinavian design in its purest form: minimal, timeless, and unwavering.
For men who value direction over distraction. Faith over doubt.

Because style, like an arrow, is nothing without direction.

''I used to attack because it was the only thing I knew, now I attack because I know it works best'' -Garry Kasparov